Born into a noble Count family governing the frontier of the Algland Empire, Liam is a reincarnated soul who, at a young age, inherits his family’s title. Having spent his previous life constantly exploited due to his kindness, Liam reflects on his past mistakes and makes a bold decision—this time, he will become a ruthless, corrupt lord who oppresses his people! Despite his best efforts to act like an evil lord, the people continue to praise and admire him—and his reputation only keeps rising!?